Offline Marketing (Marketing Production)

Job Description

• Develop and execute offline marketing activities such as events, activations, promotions, exhibitions, and roadshows based on marketing calendar and business needs.

• Manage and optimize offline marketing budgets, including budget utilization reporting.

• Source, evaluate, and coordinate with vendors for offline marketing activities, events, and production needs.

• Conduct vendor pitching, proposal comparison, negotiation, and prepare recommendation reports for internal review.

• Coordinate with internal teams and vendors to ensure all offline marketing projects are executed properly and within timeline.

• Supervise execution of offline marketing activities and ensure all promotional materials comply with brand guidelines.

• Coordinate production and implementation of marketing materials (POSM, OOH, placement, etc.).

• Ensure all promotional materials are properly stored and easily managed for incoming and outgoing movement, and function properly.

• Manage relationships with vendors, agencies, and external partners, including handling pitching and project coordination.

• Act as PIC for offline marketing activities across channels.

• Prepare post-activity reports, monitor project performance and ROI, and provide recommendations for campaign improvement.

• Handle filing, reporting, and monitoring of claims administration, vendor contracts, and payment processes.

Requirements

• Bachelor’s degree in Marketing, Communication, Business, or related field.

• Minimum 3–4 years of experience in Offline Marketing, Marketing Production, Event Management, or related field.

• Experienced in handling offline events, activations, exhibitions, and marketing material production.

• Strong vendor management, coordination, and negotiation skills.

• Good communication and project management skills.

• Able to manage multiple projects and work within tight deadlines.

• Familiar with budgeting, reporting, and administrative processes.

• Proficient in Microsoft Office.

Scope of Work

• Event & Activation Management

• Production & Material Management

• Vendor & Budget Management

• Reporting & Evaluation