Digital Marketing & Social Media Staff

We are looking for a results driven Digital Marketing professional who will be responsible for designing, executing, monitoring, and optimizing comprehensive digital marketing strategies to support the achievement of marketing and sales targets.

Job Responsibilities:

1. Design, execute, monitor, and optimize comprehensive digital marketing strategies to support the achievement of marketing and sales targets.

2. Manage and optimize digital advertising activities across platforms such as Meta Ads, Google Ads, TikTok Ads, and other relevant digital channels, with a focus on lead generation, lead quality, conversion, and cost efficiency.

3. Monitor and evaluate campaign performance based on key performance indicators (KPIs), including leads, lead quality, CPL, CPA, CTR, conversion rate, ROAS, ROI, and overall marketing cost effectiveness.

4. Supervise and manage third-party vendors or agencies involved in digital marketing activities, including providing briefs, monitoring execution, ensuring timelines and deliverables, controlling budget utilization, and evaluating vendor performance.

5. Manage digital marketing administration, including the collection, organization, and filing of relevant documents in accordance with company policies and procedures.

6. Collaborate with the Creative and Content teams to develop communication materials and campaigns based on data, market trends, audience needs, and marketing objectives.

7. Prepare regular reports and presentations for Management regarding campaign performance, budget utilization, data analysis, and recommendations. Advanced Microsoft Excel/Google Sheets skills are an advantage.

8. Provide training and knowledge sharing to the Sales team regarding digital advertising activities, campaigns, lead management, and effective utilization of leads generated through digital channels, while monitoring digital marketing trends, platform updates, consumer behavior, and competitor activities to identify opportunities for improvement.

Job Requirements:

1. Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field.

2. Minimum 3 years of experience in Digital Marketing, Performance Marketing, or a related field.

3. Strong analytical and data-driven mindset with good reporting skills.

4. Proficient in Microsoft Excel and/or Google Sheets.

5. Experience in managing digital marketing agencies or external vendors is preferred.

6. Good communication, presentation, project management, and teamwork skills.

7. Proactive, results-oriented, and able to work with targets and deadlines.