Social Media Ads Specialist

Responsibilities

• Develop and execute comprehensive social media strategies across various platforms including Instagram, Facebook, and LinkedIn to increase brand engagement and drive sales.

• Create engaging and creative visual and written content that aligns with DO Gourmet's brand identity and target audience.

• Manage posting schedules and content calendars, ensuring consistency in messaging and branding across all social media channels.

• Have a strong understanding of social media advertising, monitor and analyze campaign performance, and use insights to optimize strategies and improve ROI.

• Engage with the online community, respond to comments and messages promptly, and build positive relationships with followers.

• Collaborate with internal teams including creative, marketing, and sales to ensure integrated and effective marketing campaigns.

• Stay updated with the latest digital marketing trends, advertising platforms, and SEO best practices.

• Manage social media advertising budgets and optimize campaigns to maximize the performance of paid advertising.

Requirements

• Diploma or Bachelor's degree in Digital Marketing, Communications, Social Media, Advertising, or a related field.

• Minimum 4 years of experience as a Social Media Specialist, Digital Marketer, Performance Marketer, or in a similar role within the media, advertising, or digital marketing industry.

• Strong understanding of social media algorithms, content trends, and best practices across platforms including Instagram, Facebook, and LinkedIn.

• Strong analytical skills with experience using analytics tools such as Google Analytics, Meta Business Suite, or similar platforms.

• Excellent copywriting skills and the ability to create compelling narratives for different audience segments.

• Practical knowledge of paid social advertising and the ability to manage campaign budgets efficiently.

• Highly creative with a strong understanding of visual design and current digital trends.

• Fluent in English, both written and spoken.

• Experience in FMCG, F&B, hospitality, e-commerce, or consumer brands is a plus.