Digital Marketing

ROLE SUMMARY

We are looking for a proactive and results-driven Digital Marketing Executive to manage and grow the online presence of Bali Proposals, Bali Beach Decorations, and additional country-specific digital properties operated by the group. The role combines SEO, website growth, social media, paid advertising, local search, analytics, content, etc. for both Bali and international markets.

This is a growth-focused role, not only a social media posting position. The successful candidate should consistently improve Google visibility, organic traffic, digital reach etc. across multiple brands and markets.

KEY RESPONSIBILITIES

·  Manage digital marketing for Bali Proposals, Bali Beach Decorations, and additional websites, social profiles, Google properties, and country-specific digital assets.

·  Plan and execute SEO strategies including keyword research, on-page SEO, internal linking, metadata, content clusters, local SEO, and international/multi-market SEO.

·  Create, optimize, and refresh service pages, location pages, blogs, FAQs, client stories, catalogue pages, and other search-focused content.

·  Monitor Google Search Console and Google Analytics; track keyword rankings, impressions, clicks, CTR, indexing, landing-page performance, traffic sources, and enquiry conversions.

·  Manage Instagram, Facebook, Google Business Profile, and other relevant channels; plan content calendars and publish Reels, Stories, posts, captions, and campaign content.

·  Support Meta Ads and Google Ads through keyword/audience research, campaign setup, creative and copy testing, budget monitoring, optimization, and cost-per-lead analysis.

·  Improve local search visibility and Google Business Profiles through regular posts, service updates, reviews, FAQs, and profile optimization.

·  Conduct competitor and market research across different countries to identify keyword gaps, content opportunities, backlinks, offers, trends, and growth opportunities.

·  Coordinate website updates, image optimization, basic CMS/WordPress tasks, broken-link checks, landing-page improvements, WhatsApp CTAs, and enquiry-form conversion improvements.

·  Use AI tools such as ChatGPT and Gemini for research, ideation, drafts, reporting, and productivity while ensuring all published content is reviewed, accurate, natural, and brand-appropriate.

REQUIRED PROFILE

·  1–3 years of practical digital marketing experience, preferably in a performance-focused role.

·  Good understanding of SEO, keyword research, on-page optimization, content SEO, local SEO, and multi-country search strategy.

·  Experience managing social media channels and creating engaging, conversion-oriented content.

·  Working knowledge of Google Search Console, Google Analytics, Meta Ads Manager, and Google Ads.

·  Excellent written and spoken English is mandatory. The candidate must be highly proficient and confident creating professional English content for international audiences, ads, website pages, reports, and business communication.

·  Bahasa Indonesia is preferred for local coordination and communication in Bali.

·  Comfortable using ChatGPT/Gemini, Canva, Google Sheets, Google Docs, Drive, and other digital marketing tools.

·  Analytical, organized, creative, detail-oriented, self-driven, and able to manage multiple brands and markets independently.

·  Must have their own laptop, reliable internet connection, and own scooter/motorbike for work-related mobility in Bali.

CORE KPIS & EXPECTED OUTPUT

PERFORMANCE KPIs

·  Organic traffic and keyword ranking growth

·  Google impressions, clicks and CTR improvement

·  Website, WhatsApp and social-media enquiries

·  Qualified leads and paid cost per lead

·  Social reach, engagement and profile actions

·  Google Business / local search visibility

·  Content publication and optimization consistency

REGULAR OUTPUT

·  Weekly SEO and website improvements

·  Regular social-media publishing and scheduling

·  Keyword, competitor and market research

·  Google Business Profile updates

·  Campaign monitoring and optimization support

·  Monthly performance summary with actions

·  Clear recommendations for next growth priorities

IDEAL CANDIDATE

Someone who sees digital marketing as a measurable growth function and is comfortable taking ownership. The candidate should actively identify what can be improved next—rankings, website content, social performance, advertising, local visibility, user experience, lead generation, or conversion—and then execute those improvements with discipline.

APPLICATION REQUIREMENTS

Please submit an updated CV, examples of SEO / digital marketing / social media work, any measurable results achieved, current location, expected salary, and availability to join.