Social Media Specialist

Summary of Job Description:

1. Social Video Content Planning & Strategy

a. Plan content strategy and video ideas for the brand's TikTok and YouTube channels, from concept and content pillars to

publishing calendar.

b. Develop content pillars relevant to business needs (health education, consultation, pharmacy, homecare, etc.) with a

trustworthy and human-centric tone.

c. Research trending formats, sounds, and styles on TikTok/YouTube to keep content ideas relevant and engaging.

d. Write clear creative briefs (concept, script direction, references, key messages) for the creative team to execute production

and editing.

2. Collaboration with Creative Team

a. Work closely with the creative/production team throughout the content production process, from briefing, shoot-day

coordination, to review of raw cuts and final edits.

b. Provide feedback on video drafts to ensure alignment with content strategy, brand guidelines, and platform best practices.

c. Coordinate shoot schedules, talent/KOL involvement, and shot lists together with the creative team.

d. Ensure final content is optimized for each platform (aspect ratio, captions, thumbnails, hooks) before publishing.

3. Channel Management & Community Engagement

a. Manage and optimize the brand's TikTok and YouTube channels on a daily basis (uploads, captions, thumbnails, hashtags,

video SEO).

b. Monitor and respond to comments, DMs, and audience interactions to build an active and positive community.

c. Maintain a consistent posting schedule according to the editorial calendar.

d. Ensure all published content complies with brand voice, compliance, and healthcare industry regulations.

4. Brand Media Project Coordination

a. Handle media projects across various brand/business verticals (consultation, pharmacy, homecare, etc.), from briefing

through execution.

b. Coordinate with internal teams (Marketing, Product, Creative, Business) to ensure media projects run on schedule.

c. Act as the point of contact between business/marketing stakeholders and the creative team for video content needs across

each project/brand.

5. Performance Monitoring & Reporting

a. Track video content performance (views, watch time, engagement rate, follower growth) on TikTok and YouTube.

b. Prepare weekly/monthly performance reports with actionable insights and content recommendations.

c. Document media project results and key learnings from each campaign to inform future content briefs.

Job qualification / Requirements:

Kualifikasi

● Bachelor's degree in Marketing, Communications, Broadcasting, or related fields.

● Minimum 1 year of experience managing TikTok/YouTube channels or working in content/social media (internships count,

especially if involved briefing or coordinating video content).

● Strong understanding of video content production processes, enough to write clear briefs and give constructive feedback to a

creative team (hands-on editing skills not required).

● Understanding of TikTok & YouTube content algorithms and best practices (short-form and long-form video).

● Comfortable working with content performance data and reporting using Google Sheets/Excel.

● Able to manage multiple media projects/brands simultaneously with different timelines, while coordinating closely with a creative

team.

● Strong communication skills and experience coordinating with cross-functional internal teams.

● Detail-oriented, organized, and proactive in problem-solving.

● Genuine interest in the healthcare industry, with the ability to translate strategy into empathetic, easy-to-understand content briefs.

● Fast learner and adaptable in a dynamic work environment.