Combiphar Group is #Hiring!
As a Brand Activation Manager at COMBIPHAR Group (Food and Wellness Brands), you will play a pivotal role in driving the execution of innovative and impactful brand activation campaigns that elevate our brand presence and engagement with customers.
Job Overview:
The Offline/Activation Manager is responsible for planning, executing, and optimizing all offline marketing initiatives to drive brand awareness and equity, penetration and consumer acquisition. This role ensures strong brand visibility across on-ground channels including events, partnerships, collaborations, activations and community engagement.
Requirements:
Experience in handling multi brand activation starting from activation strategy, deployment, execution and monitoring
Proven track record of leading and managing team effectively and experience working with cross-functional stakeholders, and leading Activation plans for internal and external stakeholders
Exceptional problem-solving skills and experience in brand activation reporting, trend monitoring and developing an improvement plan
Willing to work fully from office (WFO) at Senopati, South Jakarta and managing activation outside office working hour
Key Responsibilities:
Develop, manage and implement comprehensive Offline Marketing strategies align with overall Marketing (Business and Brand) Objectives across brand through activations, collaborations, partnerships and promotional tools
Manage annual offline marketing plans and budgets
Collaborate with Brand, Trade Strategy & Planning, Sales team and Agencies to ensure integrated activation strategy translate it into brand/ brand activation measure
Monitor and optimize Activation funnel from offline touchpoints: Reach – Trial – Sales – Transaction - New Consumer – ROI
Combiphar has since continued to touch the lives of the Indonesian people. Today, more and more individuals and families are feeling the benefits from Combiphar’s products and healthy lifestyle educations. Today, Combiphar produces and distributes more than 80 affordable prescription and over-the-counter drugs to its consumers, including OBH Combi cough syrup and Insto eye drops. The various brands of medication produced and marketed by Combiphar each contribute an important role in their respective categories. Numerous initiatives to support various communities and professional medical practitioners have also been introduced as Combiphar’s commitment to the health of the nation.