Marketing Manager / Senior Marketing Manager (FMCG - Food/Snacks)
Job Highlights :
Lead marketing for an iconic, market-leading national snack brand.
High autonomy: Blend strategic corporate vision with hands-on campaign execution.
Job Description
About the Role :
We are looking for a dynamic, commercially minded Marketing Manager or Senior Marketing Manager to lead the end-to-end brand strategy, consumer activation, and market growth of our snack portfolio. Operating as an agile, highly focused category leader, you will not be a cog in a massive corporate machine. Instead, you will have full ownership of keeping our brand Top-of-Mind (TOM) across Indonesia, driving sustainable volume growth through both traditional and modern trade channels.
Core Responsibilities
1. Brand Strategy: Execute integrated marketing campaigns to defend our #1 market leadership position and recruit younger consumer segments.
2. Campaign & Content Execution: Brief and manage creative, media, and digital agencies to deliver impactful campaigns across TVC, OOH, TikTok, and Instagram.
3. Trade Alignment: Partner closely with Sales and Trade Marketing teams to maximize product visibility and off-take in Modern Trade (Alfamart/Indomaret) and Traditional Trade (warungs).
4. Consumer Activation: Conceptualize and oversee large-scale Below-the-Line (BTL) activations, including sampling drives, school roadshows, and event sponsorships.
5. Product Innovation: Collaborate with R&D and manufacturing plants to manage the New Product Development (NPD) pipeline from concept to market launch.
Requirements & Qualifications
1. Education: Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
2. Experience: Minimum 5–8 years of solid marketing experience in the FMCG Food & Beverage industry (Snack category experience is highly preferred).
3. Technical Skills: Deep understanding of the Indonesian retail landscape (MT & TT), experience reading Nielsen/market data, and strong proficiency in managing digital media agency metrics.
4. Competencies: Exceptional analytical thinking, strong commercial acumen (P&L management), persuasive stakeholder management, and a hands-on, agile leadership style.