Brand Manager ( Fashion )

Brand Manager ( Fashion )

Job Summary

The Brand Manager is responsible for the end to end management of licensed brands in Indonesia, ensuring brand integrity while driving commercial growth. This role oversees the entire product lifecycle from product planning, development, production, and inventory to retail execution, sales performance, and marketing initiatives. The Brand Manager acts as the key liaison between the brand licensor, internal teams, manufacturers, distributors, and retail partners to maximize brand value and achieve business objectives.

Key Responsibilities

1. Brand Strategy & Business Growth

• Develop and execute annual brand strategies aligned with the licensor's global guidelines and local market opportunities.

• Identify market trends, consumer insights, and competitive activities to strengthen the brand's position.

• Build long term growth plans to increase market share and brand awareness in Indonesia.

• Manage the brand's P&L and ensure revenue, profitability, and market share targets are achieved.

2. Product Development & Production

• Lead product planning based on market demand and consumer preferences.

• Coordinate with design, product development, sourcing, and production teams to ensure timely product launches.

• Monitor production schedules, product quality, compliance, and cost efficiency.

• Ensure all products comply with the licensor's brand standards and approval process.

3. Inventory & Supply Chain Management

• Monitor inventory levels and forecast demand to optimize stock availability.

• Work closely with supply chain and operations teams to minimize stock shortages and excess inventory.

• Review sales forecasts and replenishment plans to improve inventory turnover.

4. Sales & Commercial Performance

• Collaborate with sales teams to achieve sell-in and sell-out targets.

• Monitor sales performance across retail stores, distributors, wholesalers, e-commerce, and modern trade.

• Analyze sales data and recommend actions to improve product performance.

• Develop pricing, promotional, and assortment strategies.

5. Retail & Merchandising

• Ensure strong brand presentation across all retail channels.

• Monitor visual merchandising standards and in-store brand execution.

• Evaluate retail performance and recommend improvements to maximize conversion and customer experience.

• Support store openings, seasonal launches, and promotional campaigns.

6. Marketing & Consumer Engagement

• Develop integrated marketing campaigns to increase brand awareness and drive sales.

• Work with digital marketing teams on social media, influencers, PR, and online campaigns.

• Plan product launches, events, and seasonal promotions.

• Measure campaign effectiveness and optimize marketing investments.

7. Licensor Relationship Management

• Serve as the primary contact with the brand licensor.

• Ensure compliance with brand guidelines, licensing agreements, and approval processes.

• Prepare regular business reviews, sales reports, and strategic presentations for licensors.

• Coordinate product approvals and marketing materials with global brand teams.

8. Market Expansion in Indonesia

• Identify new distribution channels and strategic retail partnerships.

• Develop expansion strategies for modern trade, specialty stores, department stores, e-commerce, and marketplace platforms.

• Recommend localized product assortments and marketing initiatives based on Indonesian consumer behavior.

• Explore opportunities in new cities, regions, and customer segments.

9. Business Analysis & Reporting

• Track KPIs including sales, gross margin, inventory turnover, sell-through rate, and ROI.

• Prepare weekly and monthly business performance reports.

• Use data-driven insights to improve decision-making and profitability.

Qualifications

• Bachelor's degree in Business, Marketing, Fashion, Retail Management, or a related field.

• 2-5+ years of experience in Brand Management, Category Management, Product Management, or Licensing.

• Experience managing licensed consumer brands, fashion, or retail brands is highly preferred.

• Strong understanding of fashion terms and able to understand product.

• Strong understanding of Indonesian retail, distribution, and consumer trends.

• Experience in product development, merchandising, supply chain, and sales management.

• Excellent analytical, negotiation, and project management skills.

• Strong communication and stakeholder management skills.

• Fluent in English and Bahasa Indonesia.

Key Competencies

• Strategic thinking

• Commercial acumen

• Brand management

• Product lifecycle management

• Market analysis

• Retail management

• Sales planning

• Inventory management

• Financial and P&L management

• Negotiation and influencing

• Leadership and cross-functional collaboration

• Problem-solving

• Data-driven decision making

Key Performance Indicators (KPIs)

• Sales growth

• Gross profit and profitability

• Market share growth

• Brand awareness

• Sell-through rate

• Inventory turnover

• Product launch success rate

• On-time production and delivery

• Retail execution compliance

• Marketing ROI

• Customer satisfaction

• Licensor compliance and relationship quality