Area Sales Manager- West Area

Are you ready to take charge of a dynamic territory and drive sustainable growth? As our Sales Manager for Southern Sumatra, you will play a pivotal role in shaping the company’s success across five provinces :

What You’ll Do

• You will identify and onboard new distributors, ensuring they have the right capabilities to strengthen our route-to-market.

• You will be responsible for delivering sales targets — volume, revenue, and profitability — across your territory.

• You will manage and grow business across Southern Sumatra, expanding coverage and deepening customer penetration.

• You will design and execute regional sales strategies that align with our company’s vision.

• You will build long-term partnerships with key customers, distributors, and business stakeholders.

• You will drive distributor performance, from sales execution and inventory management to market expansion and KPI achievement.

• You will lead and coach distributor sales teams, motivating them to achieve excellence.

• You will travel extensively across provinces, visiting markets, meeting customers, and spotting new opportunities.

• You will expand business in secondary cities, acquiring new customers and strengthening distributor penetration.

• You will analyze sales performance using advanced Excel tools (Pivot Tables, Charts, dashboards) to uncover insights and corrective actions.

• You will prepare forecasts and management reports, turning data into actionable strategies.

• You will monitor market trends and competitors, ensuring we stay ahead with effective initiatives.

• You will collaborate with Marketing, Supply Chain, Finance, and other teams to keep operations running smoothly.

• You will implement trade programs and promotions, making sure execution in the field is flawless.

• You will report directly to the Regional Sales Manager, providing regular updates and insights.

• You will manage projects with key accounts, follow up on progress, and ensure after-sales service excellence.

What We’re Looking For

• A Bachelor’s degree in Business, Marketing, Management, or related field.

• Minimum 5 years of sales experience, with at least 2 years in a managerial role.

• Proven track record managing multi-province territories and distributor networks.

• Strong analytical skills with advanced Excel proficiency.

• Excellent communication, negotiation, and relationship-building skills.

• Leadership ability to inspire and drive distributor teams.

• Experience identifying and developing new business opportunities, especially in secondary cities.

• Results-oriented, proactive, and willing to travel extensively across Southern Sumatra.

Core Competencies

General : Communication, Problem Solving, Decision Making, Result Orientation.

Managerial: Leadership, People Management.