Social Media Specialist

Qualifications :

• Female with minimum 2-3 years of experience as a social media specialist, content strategist or similar roles (experience in fashion, kids, or baby industries

• Bachelor's degree (S1) in any major / any field of study (Communication, Marketing, or related fields are a plus

• Deep understanding of Instagram algorithms and analytical skills to read social media metrics and turn data into actionable strategies

• Proven track record of managing and growing social media accounts (engagement, followers, and brand awareness)

• Passionate and love to caring and engaging with babies and young children in both online and offline activities
  

Responsibilities :

• Plan, develop, and execute the monthly social media content calendar for kids swimwear brands

• Manage day to day operations of social media platforms (posting, copywriting/captioning, and community management/interacting with

• Collaborate with graphic designers, content creator, or external talents/influencers to produce high quality visual content

• Monitor social media trends, viral topics, and competitor activities to keep the brand relevant and ahead of the curve

• Track, analyze, and report social media performance (reach, engagement, growth) on a weekly/monthly basis to optimize future strategies