Senior Sales Data Analyst (FMCG – Food Distribution)

We are a leading Food & Beverage Distribution Company specializing in Fast Moving Consumer Goods (FMCG). We are looking for a highly analytical and results-driven Senior Sales Data Analyst to support our commercial team by delivering actionable business insights and driving data-based decision-making.

Key Responsibilities

• Analyze sales performance by region, branch, channel, customer, and product.

• Develop and maintain sales dashboards and management reports.

• Monitor and analyze Sales KPIs, including Sales Achievement, Sales Growth, Numeric Distribution (ND), Weighted Distribution (WD), Active Outlets, Call Productivity, and Sell-In/Sell-Out performance.

• Prepare sales forecasts and support Sales & Operations Planning (S&OP).

• Evaluate the effectiveness of trade promotions and commercial programs.

• Analyze inventory movement, stock availability, and product performance.

• Identify sales trends, business opportunities, and areas for improvement.

• Collaborate with Sales, Marketing, Finance, Supply Chain, and Management teams to provide data-driven recommendations.

Requirements

• Bachelor's Degree in Statistics, Mathematics, Business, Economics, Accounting, Industrial Engineering, Information Systems, or a related field.

• Minimum 5 years of experience in Sales Data Analysis, Business Analytics, or Commercial Analytics.

• At least 3 years of experience in the FMCG, Food Distribution, or Consumer Goods industry.

• Strong analytical and problem-solving skills.

• Advanced proficiency in Microsoft Excel and Power BI.

• Experience with SQL and ERP systems (SAP, Oracle, Microsoft Dynamics, Odoo, or equivalent) is an advantage.

• Strong understanding of Sales KPIs, forecasting, trade promotions, distribution analysis, and business reporting.

• Excellent communication and presentation skills.

• Able to work independently and collaborate effectively across departments.