Senior Brand Marketing (Beauty Product)

Responsibilities:

• Develop and execute brand strategies to strengthen positioning in the beauty category.

• Plan and implement 360° marketing campaigns (digital, offline activation, influencer/KOL, PR, retail visibility).

• Collaborate with creative, social media, and product development teams to deliver consistent brand storytelling.

• Analyze market trends, consumer insights, and competitors to identify growth opportunities.

• Monitor campaign performance, optimize ROI, and ensure alignment with business objectives.

• Build brand equity and maintain brand consistency across all touchpoints.

• Manage partnerships with beauty communities, KOLs, agencies, and retail partners.

• Stay updated on beauty trends, consumer behavior shifts, and innovations in marketing.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.

• Experience in beauty, FMCG, or lifestyle industry (1+ years for Executive)

• Strong understanding of branding, consumer psychology, and storytelling in beauty.

• Hands-on experience with digital marketing, influencer marketing, and offline brand activations.

• Data-driven with strong analytical and strategic thinking skills.

• Excellent communication, presentation, and project management skills.

• Creative mindset with passion for beauty and lifestyle trends.

• Ability to work cross-functionally and lead multiple projects simultaneously.

• Familiarity with e-commerce marketing (Shopee, Tokopedia, TikTok Shop, etc).

• Experience working with agencies, production houses, and KOLs.

• Understanding of consumer research tools and brand health tracking.

• Willing to be placement at Cengkareng, Jakarta Barat.