Digital & Social Media Innovation Manager Indonesia (Travel & Lifestyle PR)
The position of Digital & Social Media Innovation Manager Indonesia at Petrie PR is an important role which is anticipated to further develop as the agency expands its digital and integrated offering to clients and as the importance of KOL relationships and partnerships continues to increase.
Job Responsibilities:
· Create and manage content for company and clients across English language digital and social media channels (including Facebook, Instagram, Twitter, LinkedIn)
· Responsible for the Indonesian digital strategy and execution of all integrated client campaigns. Communicate with Digital & Social Media Manager in Hong Kong head office actively for consistent clients’ and company’s story and strategy
· Review new technologies, digital and social media trends and insights to keep the company and clients at the forefront of developments in digital marketing
· Expand target Indonesia KOLs/ influencers’ contacts/database from fashion, lifestyle, design, arts to socialites
· Initiate Indonesia KOLs / influencers collaborations on behalf of clients and liaise with all parties
· Initiate, implement and manage digital and social media campaigns for clients
· To help develop our target to grow a dedicated digital team in Indonesia
· To ensure on-going professional communications and liaise with KOLs/influencers and socialites, maintain good and long tern relationships
· Analyse and provide monthly digital marketing metrics and analytics to lead digital reports submitting to Linda Petrie/Astri Darmayanti and clients as relevant
· To share ideas and contribution on the further development of Petrie PR’s digital presence and influence in Indonesia
· Assist Indonesian press release/content proof read if required
· To work with team and Directors to undertake ad hoc KOL & influencer event organisation and coordination in Indonesia
Good written and spoken English required
At least 3 years social media and PR experience
Profil perusahaan
• As market leaders, Petrie PR is the only boutique luxury lifestyle communications specialist in Asia with reach across Indonesia, Mainland China, Taiwan, Hong Kong, Singapore, Malaysia, Thailand and Vietnam • Petrie PR provides expert delivery in the luxury and lifestyle market influencing the most important relationships in Asia. Petrie PR knows the Hilton and Conrad brands well as the agency of record for Conrad Maldives Rangali Island • Petrie PR has in-depth knowledge and insight of working with luxury lifestyle brands and leaders in the hospitality industry. Launched in Hong Kong by Linda Petrie after founding client Swire Hotels appointed her to oversee their PR campaign, Petrie PR opened offices in Singapore to oversee the SE Asia markets, followed by an office in Jakarta as well as Beijing and Shanghai. Since its inception the team has evolved alongside the Petrie PR portfolio representing clients such as Alila Hotels and Resorts, Aman Resorts, Belmond, Jean-Michel Gathy, Katharine Pooley, The Datai Langkawi, Nihi Sumba, Four Seasons Kuala Lumpur, Wilson Associates, Alila Hotels & Resorts, the Conrad Maldives Rangali Island, Taipa Village Destination Macau, Karl Lagerfeld Hospitality, The Reverie Saigon, CHAO Hotel, Aspen Snowmass, Perfect Moment, Song Saa Private Island and, the Palace Hotel Tokyo • Track record = 28 years of expertise representing the world’s leading luxury lifestyle, design and hospitality brands
11-50 employees
• As market leaders, Petrie PR is the only boutique luxury lifestyle communications specialist in Asia with reach across Indonesia, Mainland China, Taiwan, Hong Kong, Singapore, Malaysia, Thailand and Vietnam