Social Media Specialist & Creative Lead
We are a fast-growing e-commerce powerhouse in the FMCG, Beauty, and Fashion space. We house 3 distinct, high-performing brands that are already crushing it on marketplaces (Shopee & TikTok Shop):
MamaJoy – The ultimate, empathetic companion for maternity & postpartum care.
CurveLine – Fun, empowering, and refreshing bodycare & beauty essentials.
Bodilicious – "Quiet Luxury" meets body-inclusivity in premium shapewear & apparel.
While our sales are booming, our social media presence needs a total glow-up. That’s where you come in. We are looking for a creative captain who doesn't just scroll through TikTok and IG for fun, but actually cracks the code behind what makes things go viral.
The Vibe & The Role:
As our Social Media Specialist & Creative Lead, you are the brain behind the curtain. You’ll be managing the social media ecosystem for all 3 brands. You won't just be maintaining an aesthetic grid; you will be building communities, shifting cultures, and driving organic growth.
You’ll be leading a energetic team of 3 Content Creators—giving them directions, brainstorming hooks, and turning raw ideas into high-engagement content.
What You’ll Do (Your Day-to-Day):
Own the Strategy: Draft monthly content blueprints and calendars for IG & TikTok across 3 distinct brand personas.
Direct the Squad: Lead, brief, and review our team of 3 Content Creators. You know how Transfer product feature to Product Value and upgrade into an emotional, relatable short-form video (Reels/TikTok). From Product Value and relatable Video bring into something to boost Brand Value
Trendjack Like a Pro: Spot internet trends, memes, and audio before they go mainstream, and seamlessly adapt them into our brands' DNA.
Crack the Persona: Master the psychology of our audiences—from exhausted but proud new moms (MamaJoy) to confident User looking for premium lifestyle products (CurveLine, Bodilicious).
Analyze & Pivot: Look at the data (Reach, Engagement, Organic Growth), see what’s working, drop what’s not, and present weekly game plans. No gatekeeping good ideas here!
Be Part of the Scene: Join with the content creator and be part of the scene. So make sure you Dress well and look attractive
Who You Are (The Perfect Fit):
Experienced: 2-3 years of proven experience running Social Media channels, preferably in the Beauty, Fashion, or Mother & Baby industry.
A Natural Leader: You know how to direct creative people without killing their vibe. You give constructive feedback and sharp creative direction.
Hook-Obsessed: You understand why someone scrolls past a video in the first 2 seconds, and you know exactly how to fix it.
Aesthetic yet Strategic: You appreciate beautiful visuals (especially clean, realistic, Quiet Luxury textures), but you care even more about engagement rates and follower growth.
Agile & Organized: Juggling 3 brands sounds like a fun challenge to you, not a nightmare.
What’s In It For You?
Competitive Base Salary: > IDR 8,000,000 (commensurate with your badass portfolio).
Performance Bonus: Hit your organic growth KPIs; Followers, Engagement, Content Share will be valued.
Creative Freedom: No rigid corporate bureaucracy. If you have a wild, creative idea that works, we’ll back you up.
Growth Environment: Work directly with the founders, learn the ins and outs of a high-revenue e-commerce business, and accelerate your career.