Social Media Specialist

We are looking for a creative, strategic, and results-driven Social Media Specialist to lead our digital presence across Instagram, TikTok, and YouTube. If you are passionate about content, understand how social media drives business growth, and enjoy turning ideas into engagement, we’d love to hear from you.

What You’ll Do

As our Social Media Specialist, you will play a key role in shaping how customers experience and interact with the Haveltea brand online.

Key Responsibilities :

• Develop and execute monthly, weekly, and daily social media content strategies across Instagram, TikTok, and YouTube.

• Create compelling content concepts, storytelling angles, captions, and campaign ideas that resonate with target audiences.

• Monitor social media trends, viral content, and platform updates to identify opportunities for brand growth.

• Manage content calendars and posting schedules to ensure consistent and engaging brand communication.

• Plan and execute social media campaigns from concept development to implementation.

• Collaborate closely with Marketing, Design, Production, and Sales teams to create impactful content.

• Build and nurture an active online community by engaging with followers and customers.

• Analyze content performance, audience behavior, and campaign results using analytics tools.

• Generate insights, recommendations, and action plans to continuously improve engagement and brand awareness.

• Ensure all content aligns with the company’s brand identity, visual standards, and communication guidelines.

Requirements

• Minimum 4 - 5 years of experience managing social media platforms, preferably for FMCG, food & beverage, lifestyle, retail, or consumer brands.

• Strong understanding of Instagram, TikTok, and YouTube algorithms, trends, and audience engagement strategies.

• Proven experience creating content strategies, campaign concepts, and content calendars.

• Excellent copywriting and storytelling skills with the ability to maintain a strong brand voice.

• Familiarity with social media analytics tools and performance reporting.

• Basic content creation skills, including Canva, CapCut, VN, or similar editing tools (preferred).

• Strong project management skills with the ability to manage multiple priorities and deadlines.

• Creative thinker with a proactive mindset and strong attention to detail.

• Excellent communication, collaboration, and stakeholder management skills.