Social Media Specialist

Key Responsibilities

• Develop and execute engaging social media strategies across Instagram, TikTok, Facebook, and other digital platforms.

• Create and manage content calendars aligned with marketing campaigns and brand objectives.

• Produce compelling content ideas, captions, video briefs, and collaborate with creative teams to bring them to life.

• Grow and engage online communities by responding to comments, messages, and audience interactions.

• Support paid social media campaigns and help optimize performance for maximum reach and engagement.

• Monitor social media trends, competitor activities, and platform updates to keep the brand relevant and innovative.

• Analyze campaign performance, generate insights, and provide recommendations for continuous improvement.

• Collaborate with internal teams, influencers, and external partners to support product launches, campaigns, and events.

Requirements

• Bachelor's degree in Marketing, Communications, or related field

• 2–3 years of experience in Social Media or Digital Marketing

• Strong understanding of Instagram, TikTok, Facebook & emerging trends

• Skilled in content creation, copywriting, and community management

• Familiar with Canva, Adobe Express, and social media management tools

• Experience with Meta & TikTok Ads is a plus

• Data-driven, creative, and highly organized

• Passionate about storytelling, digital culture, and building engaging online communities

• Beauty, skincare, lifestyle, or FMCG experience is preferred