Brand Activation (Mom and Kids)

About the role

• Lead the planning and execution of Cessa's on-ground brand activations

• Manage end-to-end coordination with event organizers and vendors, including selection, briefing, budgeting, and evaluation.

• Collaborate with internal sales, logistics, and marketing teams to ensure timely product supply and promotional support

• Act as a field brand guardian to ensure consistency in brand messaging and consumer experience.

• Monitor competitor activities and consumer trends during activations to gather insights

• Ensure all on-ground activations reflect consistent Cessa branding and deliver a high-quality consumer experience.

• Prepare comprehensive post-activation reports with data on sales, insights, and recommendations

Requirements

• Education / Pendidikan: D3/S1

• Work Experience / Pengalaman kerja: Min. 3+ years experience in managing on-ground brand activations.

• Expertise / Bidang Keahlian: Event activations from planning to execution

• Skill or Certification / Skill atau Sertifikasi: Proven ability to guide and coordinate external vendors and internal teams to deliver smooth, sales-driven event execution, strong leadership and people management skills, especially in training, and supervising SPGs for daily field operations.
  Additional soft skills: working neatly in administration, have high sense of urgency level

• Preferably from an FMCG brand background (not agency-based), with a practical understanding of sales targets and consumer-focused execution.

• Proven ability to guide and coordinate external vendors and internal teams to deliver smooth, sales-driven event execution. This includes being present on-site to manage all logistical aspects, from setup to the conclusion of the event, ensuring a high-quality consumer experience.