DC Manager

The DC Manager is a role responsible for the entire Dulux Consultant (DC) force across Indonesia. Reporting to the Category & Instore Manager within the Marketing Team, this role owns DC program strategy and execution across all channels (SSO and LSO) and all three store types (Blue Store flagship, MTI, and LSO) through two national agency partners. The role drives Brand Preference Acceleration, Brand Availability Excellence, and Brand Visibility Leadership — translating them into DC productivity, capability development, and in-store business growth

KEY RESPONSIBILITIES

–     Own and execute the DC program strategy across all channels and store types — SSO (Blue Store + MTI) and LSO

–     Govern two national agency partners (West & East AKP); set standards, conduct quarterly Business Reviews, and drive corrective action on sales performance, DC quality, training delivery, and reporting compliance

–     Manage the full DC lifecycle across all store types: placement, onboarding, performance management, classification, and attrition

–     Co-develop and establish the DC capability standard and learning journey — working closely with Product Knowledge and Sales Excellence (dotted-line) to define competency framework, training content, certification pathway, and progression criteria; periodically review and refresh to reflect market and product developments

–     Set and monitor store-level offtake targets per DC placement; review store commitment every 3 months; initiate DC withdrawal for stores missing targets for 3 consecutive months

–     Drive in-store execution standards: 3C selling method (Communicate–Convince–Convert), POSM and display compliance, tinting machine utilization, and system selling

–     Govern DC daily reporting discipline: Offtake, OOS, Promo Activity, Consumer Database, and Price Monitoring

–     Conduct or oversee weekly area reviews, monthly central reviews, and quarterly business reviews with agency coordinators, Territory Officers, AM/AE, and Marketing

–     Serve as the primary bridge between the DC field force and Sales Area (dotted-line); align DC deployment, store targeting, and field activity with sales territory priorities and channel growth plans

Education: S1 (Bachelor's) — Business, Marketing, Management, or related field

Experience

Min. 5–7 years in sales, trade marketing, or field force capability; paint / building materials preferred

Channel Knowledge

Solid understanding of GT/SSO (incl. Flagship/Blue Store), MTI/LKA, and National Modern Trade (LSO) in Indonesia

Functional Skills: Capability development, store cultivation, 3C/consultative selling, account management, performance analytics

Language: Bahasa Indonesia (fluent); English (working proficiency)

Mobility: Willing to travel extensively across Indonesia

Field Force Management: Proven experience managing 100+ distributed headcount; agency partner governance a strong plus