AVP-OLA Program Campaign Mgmt

Role Purpose:
This role will be responsible for driving end-to-end Gross Adds strategy and execution for pSIM & eSIM (Prepaid & Postpaid) and FWA acquisition through IOH owned digital channels, incl. but not limited to IM3 & 3ID official websites im3shop.ioh.co.id and perdana.tri.co.id, official WhatsApp account and owned apps Bima+ & MyIM3.

Scope of Work:

Program & Campaign Strategy

• Develop end-to-end campaign strategies for owned channels (IM3 & Bima+) aligned with business objectives (acquisition, retention, monetization).
• Translate business goals into measurable and scalable campaign roadmaps.
• Identify growth opportunities based on customer

Deliverables: Quarterly & annual campaign roadmap aligned with business targets; clearly defined campaign objectives & KPI framework; documented growth opportunities & strategic initiatives pipeline

Campaign Execution & Management

• Oversee execution of campaigns across all owned channels.
• Ensure operational excellence across planning, rollout, and reporting.

Deliverables: End-to-end campaign briefs (targeting, messaging, channel mix, timeline); execution timelines & delivery plans with on-time launch rate ≥ target; post-campaign reports including performance analysis & key learnings; consistent achievement of campaign KPIs (CTR, CVR, revenue impact)

Owned Channel Optimization

• Maximize effectiveness of owned channels (push notifications, in-app, CRM, etc.).
• Continuously improve conversion funnel and user engagement.

Deliverables: Channel performance dashboards (daily/weekly tracking); conversion funnel analysis & optimization plans; personalization & segmentation frameworks; Measurable uplift in engagement and conversion rates

Data-Driven Experimentation & Insights

• Build a culture of experimentation and continuous improvement.
• Translate data into actionable insights.

Deliverables: Structured A/B testing roadmap & experimentation calendar; test results documentation with actionable insights; regular insight reports & strategic recommendations; demonstrated improvements in campaign effectiveness over time

Stakeholder & Cross-Functional Collaboration

• Drive alignment across marketing, product, data, and tech teams.
• Ensure seamless execution of campaigns.

Deliverables: Cross-functional campaign plans & alignment decks; regular stakeholder updates (weekly/monthly business reviews); clear requirement documents (IBRS) for tech & product teams; reduced execution friction and improved time-to-market

Performance & Business Impact Ownership

• Own campaign performance and business outcomes.
• Ensure strong ROI and continuous optimization.

Deliverables: Monthly performance scorecards vs targets; measurable impact on user growth, engagement, and revenue; ROI analysis & budget utilization reports; continuous improvement in key metrics (GA, M2S ARPU, conversion)

Qualification:

• Min. 5 years of experience in digital marketing, growth, or campaign management
• Proven track record in driving acquisition and conversion at scale.
• Strong understanding of performance marketing, funnel optimization, and analytics.
• Experience working with cross-functional teams (media, product, tech, operations/logistics).
• Data-driven mindset with hands-on experience in tools like GA, CRM platforms, A/B testing tools.
• Experience in telco, fintech, e-commerce, super apps and consulting is a strong plus.

Skills:

• Good Attitude and Teamwork
• Demonstrate solid integrity, professionalism and personality
• Know conceptual, analytical, communication, skill, supervisory and target oriented
• Ability to manage multiple competing priorities simultaneously to meet tight deadlines and drive projects to completion
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
• Understanding Best Practice of Retail and Digital Channel Concepts and Implementation
• Having Good Networking with partners and Ability to create good relationship with Channel Partner
• Strong drive for execution and delivering results