Social Media Specialist - Mandarin Speaker

Job Description:

1. Responsible for managing the brand’s social media accounts in Indonesia and planning campaign activities, including major platforms such as Instagram, TikTok, and YouTube, to increase followers and engagement rates.

2. Possess a deep understanding of product parameters and features, and be responsible for creating creative copywriting for 3C electronics and smart home products in the Indonesian market. Content should be tailored for various channels such as independent websites, cross-border e-commerce platforms (Shopee, Lazada), and social media (IG/TikTok/YouTube) to support sales and brand growth.

3. Based on platform guidelines and product advantages, create advertising copy, product detail page content, and video scripts that meet platform standards to improve visitor retention and conversion rates.

4. Participate in developing creative ideas for brand and product marketing campaigns, including writing titles and copy. Develop layered copywriting strategies based on different product positioning, and collaborate with the marketing team to build a brand content system (including but not limited to: key product highlights, usage scenarios, purchase motivations, brand storytelling, etc.) to produce high-quality content.

5. Monitor competitors’ social media content and operational strategies, and regularly provide optimization suggestions and innovative ideas to keep the brand’s content fresh and creative.

Job Requirements:

1. Strong awareness of internet trends (digital content sense) and the ability to generate content ideas: able to combine platform trends with product features, user pain points, and usage scenarios to identify key selling points and design highly engaging and shareable social media content.

2. Strong creative expression skills: excellent writing and storytelling abilities, capable of creating content with both strong brand value and commercial value.

3. Logical and structured thinking: able to organize product information and communication strategies systematically, and produce clear, well-structured copywriting.

4. Localization mindset: understand cultural differences in the Indonesian market and local language habits, and be able to adapt tone and style according to the target audience.

5. Mandarin Speaker Only

岗位职责

1. 负责管理品牌在印尼的社交媒体账号及活动策划，包括 Instagram、TikTok、YouTube 等主流平台，提升粉丝数量及互动率。

2. 深入了解产品参数与功能，负责印尼市场 3C 电子产品及智能家居产品的创意文案撰写。

3. 根据不同渠道（独立站、跨境电商平台如 Shopee、Lazada，以及社交媒体 IG/TikTok/YouTube）进行内容适配，支持销售转化与品牌增长。

4. 基于各平台规则与产品优势，撰写符合平台规范的广告文案、产品详情页内容及视频脚本，提高用户停留时长与转化率。

5. 参与品牌及产品营销活动的创意策划，包括标题与文案撰写；根据不同产品定位制定分层文案策略，并与市场团队协作搭建品牌内容体系（包括但不限于：产品卖点、使用场景、购买动机、品牌故事等），输出高质量内容。

6. 关注竞品在社交媒体上的内容及运营策略，定期输出优化建议与创新思路，保持品牌内容的新鲜感与创意性。
   需具备中文作为工作语言能力，具备英语能力者优先。

岗位要求：

1. 具备较强的互联网网感（内容敏感度）及内容创意能力：能够结合平台趋势、产品特点、用户痛点与使用场景，提炼核心卖点并设计高传播性的社交媒体内容。

2. 具备优秀的创意表达能力：文字功底扎实，具备良好的叙事能力，能够输出兼具品牌价值与商业价值的内容。

3. 具备良好的逻辑与结构化思维：能够系统整理产品信息与传播策略，产出结构清晰、逻辑严谨的文案。

4. 具备本地化思维：了解印尼市场文化差异及语言习惯，能够根据目标受众调整内容语气与风格。