National Sales Manager - Consumer Good Distributor

Key Responsibilities:

• Develop annual sales plans, regional sales quotas, and market penetration strategies for both existing and new products.

• Lead, mentor, and motivate Regional Sales Managers and Area Sales Managers to ensure achievement of sales targets and KPIs across all regions.

• Build and maintain strong strategic relationships with key clients, national distributors, and major retail partners.

• Prepare monthly, quarterly, and annual sales forecasts and analyze sales performance metrics to identify business opportunities and potential risks.

• Manage the national sales budget, including promotional spending, operational costs, and sales incentives.

• Collaborate closely with the Marketing team to align sales execution with brand campaigns and promotional activities.

• Coordinate with Supply Chain and Operations teams to ensure product availability and efficient national distribution.

• Conduct regular market visits across regions to evaluate field execution, understand market dynamics, and identify growth opportunities.

• Monitor competitor activities, pricing, and market trends to strengthen market positioning and sales performance.

• Drive continuous improvement in sales processes, team productivity, and customer relationship management.

Requirements:

• Minimum Bachelor’s Degree in Business, Management, Marketing, or related field.

• Minimum 5 years of experience in related sales fields and managerial positions.

• Proven track record of achieving sales targets on a national scale.

• Strong expertise in sales data analysis and proficiency in CRM tools.

• Strong leadership skills with the ability to build and manage high-performing teams.

• Strong business acumen with the ability to analyze economic conditions and market trends.

• Excellent negotiation, communication, and influencing skills.

• Willing to travel extensively across regions nationwide