Product & Trade Marketing Manager – Automotive Refinish (Indonesia)

Role Purpose

To lead product management and trade marketing execution for the automotive refinish business in Indonesia, driving product launches, channel programs, and end-customer engagement across distributors, dealerships, and workshops.

This is a hands-on, commercially driven role with strong ownership of product lifecycle, channel activation, and demand generation.

Key Responsibilities

1. Product Management (Primary Focus)

• Own the end-to-end product lifecycle for refinish paint products

• Develop and execute:

  • New product launches

  • New brand introductions

• Manage:

  • Product positioning

  • Pricing alignment

  • Portfolio strategy

• Coordinate with:

  • Supply chain for product sourcing

  • Sales teams for market execution

• Drive demand generation for new and existing products

• Track product performance and initiate corrective actions

2. Trade Marketing & Channel Programs

• Design and execute dealer/distributor incentive programs

• Manage:

  • Program tracking

  • Performance monitoring

  • Continuous updates and improvements

• Drive sell-out through channel activation initiatives

3. End-Customer Engagement (Painter Ecosystem)

• Develop and manage painter loyalty programs

• Build strong engagement with:

  • Workshops

  • Garage painters

• Drive usage, retention, and brand preference

4. B2B Marketing & Communication

• Develop and execute marketing communication for B2B customers, including:

  • Car dealerships

  • Paintshops

  • Bodyshops

• Create:

  • Campaign materials

  • Product communication

  • Sales support tools

 5. Marketing Planning & Execution

• Develop:

  • Annual marketing plan

  • Monthly activity calendar

• Execute:

  • Promotions

  • Trade campaigns

  • Channel activation programs

6. Branding & Market Visibility

• Support basic branding initiatives

• Ensure consistent brand positioning across channels

• Strengthen visibility in:

  • Workshops

  • Dealerships

  • Trade network

 Key KPIs

• Success of new product / brand launches

• Growth in product portfolio sales

• Effectiveness of dealer incentive programs

• Painter loyalty program engagement & retention

• Channel activation coverage and execution quality

• Contribution to overall sales growth

Qualifications & Experience

• Age: 26–45 years

• Bachelor’s degree in Marketing, Business, or related field

• 5–10 years of experience in:

  • Product marketing / product management

  • Trade marketing / channel marketing

• Industry preference:

  • Automotive refinish / coatings / automotive aftermarket

Skills & Competencies

• Strong product management capability (critical requirement)

• Deep understanding of:

  • Channel programs

  • Distributor/dealer ecosystem

• Hands-on execution mindset

• Strong commercial acumen

• Ability to work cross-functionally (sales, supply chain, distributors)

• Good communication and stakeholder management

Preferred (Added Advantage)

• Experience in automotive refinish or coatings industry

• Exposure to:

  • Painter / applicator engagement programs

  • Workshop ecosystem