Marketing and Product Development Executive - Jakarta - WFO (ID: 693900)
PERSOL Indonesia is currently assisting one of our clients in Logistics industry in finding great talent as a Marketing & Product Development with the requirement as follows:
Working location: Rawa Buaya, West Jakarta
Marketing & Product Planning will oversee the Southeast Asia region for a company that operates F&B franchise businesses, Singapore and across the region.
This position is responsible for strengthening regional functions in product development, annual and monthly marketing strategy, and brand governance, driving brand growth in collaboration with franchise partners across Southeast Asia.
Responsibilities
Plan and develop new products tailored to each country’s market characteristics and consumer preferences
Formulate and execute regional monthly and annual marketing and promotional strategies across Southeast Asia
Strengthen brand equity through the establishment and enforcement of brand guidelines and operational regulations
Provide marketing support to franchisees in each country (including promotional tools, campaign planning, and product rollout support)
Analyze sales data, market trends, and consumer insights to develop actionable strategies
Collaborate closely with HQ and local partners, including distributors, operations, product development, and design teams
Manage the regional marketing budget and optimize ROI
Develop and implement regional brand strategies and business expansion plans in Southeast Asia
Requirements
Bachelor’s degree in Marketing, Business, or a related field
Minimum 5 years of relevant experience in marketing, brand management, or product planning (experience in F&B, retail, or franchise industries preferred)
Strong understanding of Southeast Asian markets and consumer behavior
Experience in franchise marketing across multiple countries or regions is an advantage
Strategic thinker with strong execution capabilities
Excellent communication and stakeholder management skills
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