Social Media Specialist

RESPONSIBILITIES

• Plan, shoot, & edit TikTok content with internal creators

• Write short scripts, captions, hashtags, & video briefs based on current trends

• Stay updated on TikTok trends & algorithm changes to guide content strategy

• Analyze performance & create reports to optimize engagement & conversions

• Develop content plans to increase GMV & drive results

• Collaborate with the KOL team to align on creative direction

REQUIREMENTS

• Bachelor’s degree in Communication, Marketing, Design, or related field

• 2-3 years of professional experience in Social Media Specialist/Digital Marketing IS A MUST

• Strong creative skills in copywriting, visual concepts, & storytelling

• Familiar with TikTok & other platforms, & up to date with digital trends

• Proficient in basic design (Canva) & video editing tools (CapCut, Adobe Premiere)

• Able to analyze & interpret social media metrics

• Good communication skills; comfortable working independently & in a team

• Creative, detail-oriented, & deadline-driven

• Willing to work fully WFO at Pantai Indah Kapuk, North Jakarta