Digital Marketing & Customer Engagement Specialist

The Digital Marketing & Customer Engagement Specialist drives customer acquisition, retention, and lifetime value for the online gold retail platform through data-driven campaigns, CRM analytics, and structured engagement programs.

This role focuses on repeat purchases, loyalty, and customer insights, while ensuring all marketing activities comply with regulatory, data privacy, and brand governance standards.

Key Responsibilities

1. Digital Campaigns & Engagement Programs

• Execute digital campaigns, promotions, bundles, and seasonal programs

• Design and manage loyalty, referral, and reward programs

• Develop upsell and cross-sell initiatives based on SKU and customer behavior

• Align campaign calendars with pricing, brand, and platform priorities

2. Customer Lifecycle & Retention

• Run targeted outreach via email, WhatsApp, push notifications, in-app messaging

• Segment customers by value, behavior, frequency, and churn risk

• Manage lifecycle journeys: onboarding, repeat purchase, reactivation

• Track customer feedback and sentiment to improve engagement flows

3. CRM Analytics & Performance Tracking

• Monitor CRM KPIs: Repeat Rate, CLV, Churn, NPS, Campaign Conversion

• Ensure CRM data accuracy and integration with the e-commerce platform

• Convert insights into actionable campaign and retention improvements

4. Content & Messaging Coordination

• Coordinate with Marketing on campaign messaging, visuals, and value propositions

• Ensure content complies with brand guidelines and gold retail regulations

• Support content planning for ads, landing pages, and in-platform banners

5. Reporting & Insights

• Maintain dashboards for sales, engagement, and campaign performance

• Prepare weekly/monthly reports with insights and recommendations

• Provide customer behavior analysis to support pricing and SKU decisions

6. Governance & Compliance

• Ensure compliance with consumer protection, data privacy, and internal policies

• Continuously improve engagement tools, processes, and best practices

What skills and experience do you need?

• Bachelor’s degree in Marketing, Business, Digital Marketing, Analytics, or related field

• Have min. 5 years in digital marketing, CRM, or customer engagement with experience in e-commerce, fintech, financial services, luxury, or investment products preferred

• Strong understanding of digital funnels and e-commerce KPIs with proven track record in lifecycle campaigns, loyalty programs, and CRM analytics

• Hands-on CRM experience (Salesforce, HubSpot, SAP CRM, or similar) and proficient in analytics tools and dashboards with data-driven, customer-centric, and compliance-aware

• Excellent communication skills in English both verbal and written

Please be aware of certain fraud or misinformation regarding recruitment advertising on behalf of AMMAN. We never ask for any payment from applicants or candidates during the recruitment process. We never ask applicants or candidates to use specific travel agent services to arrange transportation and accommodation during the recruitment process.