Paid Ads Specialist (G Ads & Tiktok Ads)

Job Responsibilities:

• Plan, execute, and optimize paid advertising campaigns on Google Ads and TikTok Ads

• Develop advertising strategies including audience targeting, keyword research, and funnel optimization

• Monitor and optimize campaign performance to achieve sales, conversion, and ROAS targets

• Manage advertising budgets efficiently and effectively

• Conduct A/B testing on ad creatives, copywriting, audiences, and landing pages

• Analyze campaign performance using Google Analytics and advertising dashboards

• Prepare weekly and monthly performance reports with clear insights and recommendations

• Collaborate with creative, e-commerce, and website teams to improve campaign results

• Stay up to date with the latest digital advertising trends and platform algorithm updates

Job Requirements:

• Minimum education: High School (Diploma or Bachelor’s degree in Marketing or related fields is preferred)

• Minimum 1 year of experience as a Paid Ads Specialist or Performance Digital Marketer

• Proven experience managing Google Ads and TikTok Ads campaigns

• Strong understanding of conversion tracking, pixels, and Google Analytics

• Experience in managing advertising budgets and performance targets (ROAS, CPA, conversions)

• Strong analytical skills and data-driven decision-making ability

• Creative mindset with strong problem-solving skills

• Able to work independently and collaboratively in a team environment

• Detail-oriented, responsible, and target-driven