Marketing Communication Manager

Marketing Communication Manager
(Luxury Skincare | B2B Hospitality Focus)

About the Brand

We are an exclusive skincare brand crafted for discerning environments — luxury hotels, private resorts, and high-end hospitality partners. Our growth is built on exceptional product experience, refined storytelling, and word of mouth, not mass advertising.

We work quietly, intentionally, and with uncompromising standards.

Role Overview

The Marketing Communication Manager is responsible for shaping and executing marketing communications that support B2B partnerships, enhance brand desirability, and strengthen word-of-mouth advocacy within the luxury hospitality ecosystem.

This role bridges brand narrative and commercial objectives, translating our philosophy into compelling materials, campaigns, and experiences for hotel partners — without diluting the brand’s exclusivity.

Key Responsibilities

1. Strategic Marketing Communication

• Develop and execute marketing communication strategies aligned with a B2B, high-end hospitality model

• Translate brand positioning into clear, persuasive communication for hotel decision-makers

• Support long-term brand desirability rather than short-term promotional tactics

2. B2B Partner & Hospitality Communication

• Create tailored communication materials for:

  • Luxury hotels & resorts

  • Spas & wellness operators

  • Hospitality procurement & management teams

• Develop sales decks, presentations, product dossiers, and onboarding materials

• Support distributor and partner communications with consistent messaging

3. Word-of-Mouth & Advocacy Strategy

• Design communication initiatives that naturally encourage organic recommendations

• Collaborate with hotel partners to amplify guest experience stories

• Support testimonial, case study, and referral-driven communication (discreet, authentic, non-promotional)

4. Product Launch & Campaign Execution

• Lead communication planning for new product introductions within hotel networks

• Develop launch narratives, toolkits, and supporting materials

• Ensure all campaigns respect the brand’s quiet luxury positioning

5. Cross-Functional & Leadership Collaboration

• Work in close partnership with the Brand Director and Managing Director to ensure marketing communication strategies are fully aligned with the brand vision and business direction

• Collaborate closely with Sales and Business Development to support strategic B2B partnerships and commercial objectives

• Coordinate with Brand Director to maintain consistency in brand voice, positioning, and narrative across all touchpoints--

• Ensure all marketing communications balance commercial effectiveness with brand integrity and long-term equity

5. Performance Tracking & Optimization

• Monitor effectiveness of communication initiatives through:

  • Partner feedback

  • Engagement and adoption of materials

  • Contribution to partnership growth

• Continuously refine messaging based on insights and market response

6. B2B Hotel Partner Relationship Management

• Build and maintain strong, long-term relationships with luxury hotel and hospitality partners

• Act as a key marketing communication point of contact for selected B2B accounts

• Collaborate closely with hotel marketing, spa, and management teams to support their needs

• Ensure partners feel supported, understood, and valued, not “sold to”

• Adapt communication materials and messaging to suit individual partner contexts while maintaining brand consistency

• Gather ongoing feedback from partners to refine messaging, materials, and guest-facing communication

• Support relationship-led growth through trust, discretion, and consistent brand experience

Qualifications & Experience

Required

• 5+ years experience in marketing communication, preferably in:

  • Luxury skincare, beauty, fragrance

  • Hospitality, wellness, or lifestyle brands

• Strong understanding of B2B marketing, especially relationship-driven models

• Exceptional written and verbal communication skills

• Proven ability to translate brand strategy into commercial communication

• Experience working with creative teams and external agencies