Performance Ads Specialist

The hiring company is Hiboo Baby, a rapidly growing Indonesian direct-to-consumer (DTC) brand specialized in skincare products for moms and babies. Founded in 2023 and inspired by Japanese skincare, they focus on gentle, minimalist products that are safe for sensitive skin. Hiboo’s products are designed to gently heal and nourish, without the need for prescription-based ingredients.

They are seeking a Performance Ads Specialist who is analytical, results-driven, and passionate about scaling brands through data-informed advertising strategies. This role is ideal for someone with strong experience in digital ads, especially TikTok, and a deep understanding of key performance metrics.

💼 Key Responsibilities:

- Manage and optimize an average monthly advertising budget of Rp 100 million, ensuring efficient spending and high performance.
- Drive and monitor performance through key metrics such as: CTR, ROAS,GMV, and other important metrics.
- Upload new creatives weekly and collaborate with the content team to ensure variety and freshness in ad assets.

- Analyse campaign results regularly, generate performance reports, and provide strategic insights to improve future outcomes

- Ideally, has experience working with baby products, beauty brands, or supplements

✅ Qualifications:

- Minimum 2 years of hands-on experience in performance marketing, especially with TikTok Ads, Facebook (Meta) Ads, Google Ads, and Shopee Ads

- Proven track record in managing ad budgets minimum of Rp 100 million/month or more.

- Comfortable working in a fast-paced, performance-driven environment

- Willing to work weekends if needed for campaign monitoring or launches

- Strong sense of ownership, accountability, and team collaboration