Assistant Brand Manager – Trade Marketing

Job Description

• Support the Brand Manager by working closely with principals to understand their needs, objectives, and business requirements.

• Develop shopper and customer calendars based on insights and market knowledge to drive both topline and bottom-line growth across key pillars, including assortment, pricing, promotions, visibility (including planograms), SPGs, and retail marketing initiatives.

• Collaborate with the sales team to ensure optimal execution of agreed plans and adherence to key guidelines, while considering on-ground and field realities.

• Coordinate with the marketing team to ensure the marketing communication calendar is aligned and effectively supports overall shopper and customer strategies.

• Partner with the sales team to identify channel expansion opportunities and secure new listings for categories and brands.

• Work closely with demand planning, marketing, and sales teams to refresh and optimize assortments based on shopper, consumer, trade, and competitive insights.

Requirements

• Minimum 2–4 years of experience in a marketing or assistant brand manager role.

• At least 2 years of relevant experience in marketing or trade marketing, preferably within an FMCG.

• Proven experience working with external stakeholders, such as retail partners and activation agencies.

• Exposure to P&L management and experience working with large data sets.

• Strong interest in Toys or FMCG is preferred.