Content Strategy Manager

Role Overview:

The Content Strategy Manager serves as a Creative Director within a CEO-directed Task Force, responsible for establishing and aligning the corporation’s overarching content strategy across all brand entities. The role focuses on conducting comprehensive assessments of existing content assets, identifying market and platform-specific trends, and translating insights into rapid, effective content execution.

This position operates at the corporate level, ensuring improved consistency, efficiency, and strategic coherence across the organization’s brand portfolio.

Key Responsibilities:

• Corporate-wide Content Strategy and Creative Direction

  • Develop and define corporate-level content strategy, including overall direction, tone and manner, and content governance frameworks applicable across brands.

  • Integrate campaign-based and always-on content requirements into a unified, strategically coherent content structure.

• Brand-level Content Performance Review and Operational Assessment

  • Evaluate content produced across individual brands to assess alignment, quality, performance, and strategic relevance.

  • Identify best practices, operational gaps, inefficiencies, and improvement opportunities for cross-brand content optimization.

• Trend Monitoring and Rapid Content Execution Enablement

  • Continuously monitor global and local content trends, platform developments, and audience consumption behaviors.

  • Synthesize trend insights into actionable content concepts, formats, and executions to enhance relevance and impact.

• Content Production and Amplification Process Optimization

  • Collaborate with internal departments and external agencies to streamline content development, production, and post-production workflows.

  • Enhance the speed, scalability, and effectiveness of content distribution and amplification across platforms and markets.

• Execution-oriented Creative Leadership within the CEO Task Force

  • Provide hands-on creative leadership to ensure timely and high-quality content execution in alignment with strategic objectives.

  • Prepare and deliver reports to the CEO and key stakeholders on content strategy outcomes, performance insights, and execution effectiveness.

Qualifications:

• Required

  • Demonstrated experience in content planning, production, or operations within a brand-side or agency environment.

  • Strong understanding of brand content ecosystems, integrated campaigns, digital platforms, and social media dynamics.

  • High sensitivity to emerging trends with the ability to convert insights into practical execution.

• Preferred

  • Experience managing multiple brands, markets, or simultaneous large-scale content projects.

  • Proven ability to collaborate effectively across cross-functional teams and to communicate clearly with senior leadership.

  • A pragmatic, execution-driven mindset with strong organizational and problem-solving skills.