KOL & Affiliate Specialist

Requirements:

• Bachelor’s degree in any major.

• 1–2 years of experience in KOL or affiliate marketing.

• Have a strong network of KOLs, micro-influencers, and Gen Z & Millennial communities.

• Strong understanding of affiliate platforms, especially Shopee Affiliate.

• Proficient in English (intermediate level).

• Excellent communication, negotiation, and coordination skills.

• Strong analytical skills to manage budgets and prepare campaign ROI reports.

• Creative, proactive, and able to work with campaign targets and tight deadlines.

• Knowledge of home & living, sports, or office machine markets is a plus.

Job Responsibilities:

• Develop and execute KOL & affiliate strategies aligned with monthly, seasonal, and major campaigns (9.9, 11.11, 12.12).

• Recruit, manage, and follow up affiliates end-to-end based on target market and brand values.

• Negotiate pricing, contracts, deliverables, and sample distribution with KOLs/affiliates.

• Manage campaign timelines, content briefs, and ensure content quality meets brand guidelines.

• Monitor, analyze, and report KOL & affiliate performance (engagement, CTR, conversion, sales).

• Build and maintain a KOL/affiliate database and long-term partnerships.

• Propose creative ideas to improve affiliate program performance and KOL exposure.