Product Development Manager

Job Description:

• Develop a comprehensive product strategy aligned with the company's vision and business goals.

• Identify and achieve Product-Market Fit (PMF) by analyzing consumer needs, market trends, and competitor offerings to ensure the product effectively meets customer demands.

• Conduct feasibility studies and create product roadmaps.

• Lead the ideation, research, design, development, and launch of products.

• Oversee the full product lifecycle, from concept to launch and continuous improvement.

• Translate product strategies into detailed requirements, prototypes, and user stories.

• Collaborate with the R&D team to develop innovative formulations, packaging, and product features.

• Work closely with business, marketing, and technical teams to implement new features and enhancements.

• Conduct surveys, gather consumer feedback, and analyze skincare, beauty, or industry trends to evaluate and maintain Product-Market Fit

• Leverage quantitative and qualitative feedback data to enhance customer experience and product performance.

• Identify market opportunities and make data-driven decisions for product improvements.

• Continuously assess the product's value proposition and ensure it resonates with the target audience.

• Collaborate with cross functional teams, including Marketing, Sales, R&D, and Design, to ensure product alignment.

• Coordinate with the Marketing team to plan promotional campaigns and develop brand positioning.

• Partner with the Sales team to align product strategies with business goals and market needs.

• Manage project timelines to ensure on-time delivery and meet expectations.

• Execute go-to-market strategies, including product testing, branding, and communication.

• Monitor product performance metrics such as sales, customer satisfaction, and market response.

• Create and maintain comprehensive reports on product evaluation, consumer feedback, and performance analytics.

• Develop and manage budgets for product development

• Optimize resource allocation to maximize cost efficiency and achieve business objectives.

• Monitor expenses and ensure efficient use of resources.

 Qualifications:

• Bachelor’s or Diploma in any major.

• Minimum of 2 year of experience in Product Development, Product Manager, Brand Management, Marketing, or Product Building in FMCG or Beauty Industries.

• Proven experience in developing and achieving Product-Market Fit (PMF) in the beauty or FMCG industry.

• In-depth understanding of beauty industry trends, consumer preferences, and the competitive landscape.

• Strong research and analytical skills to develop data driven PMF strategies.

• Proven leadership and team management abilities.

• Excellent communication and collaboration skills.

• Creative and innovative thinker with strong problem-solving capabilities.