Branding and Content Specialist

Branding and Content Specialist

Qualifications:

• Bachelor’s degree in Communication, Public Relations, Marketing, Visual Communication Design, or a related field.

• Minimum 2 years of experience in branding, corporate communication, or digital marketing, preferably in the mining or energy industry.

• Strong understanding of Corporate Branding, Sustainability Communication, and Corporate Image Management principles.

• Proficient in corporate content writing, including CSR articles, sustainability reports, newsletters, press releases, social media content, and corporate video scripts.

• Capable of developing communication strategies aligned with company values and ESG (Environment, Social, Governance) principles.

• Skilled in design and multimedia tools such as Canva, Adobe Illustrator, Photoshop, CapCut, or Premiere.

• Knowledgeable about public communication ethics and mining industry regulations related to external corporate information.

• Strong analytical, coordination, and interpersonal communication skills, with the ability to collaborate across departments (CSR, HR, Operations, HSE).

• Creative, detail-oriented, and results-driven, able to work effectively under pressure.

• Willing to conduct field visits to mining sites for branding coverage and documentation activities.

Responsibilities:

• Design and implement branding and communication strategies to strengthen the company’s positive image within the mining industry.

• Develop internal and external communication content, including social media, website materials, internal magazines, and CSR/Sustainability Reports.

• Create visual communication materials and storytelling content highlighting the company’s commitment to safety, environment, and social responsibility.

• Manage the company’s digital reputation, including public sentiment monitoring and responses to media issues.

• Collaborate with CSR, HR, and HSE divisions to promote social programs, employee training, and sustainability initiatives.

• Oversee corporate documentation, including photos, videos, and external media publications.

• Prepare communication performance and brand awareness reports based on engagement analysis and campaign effectiveness.

• Build and maintain good relationships with media, local communities, and external stakeholders to support a positive corporate image.

• Identify branding and storytelling opportunities to strengthen the company’s positioning as a responsible and sustainable mining operator.

• Ensure consistency in brand identity and communication messages across all corporate channels.

• Willing to travel to mining sites for documentation and project assignments.

• Available to join immediately.