HEAD OF DIGITAL MARKETING

Job Requirements

• Bachelor’s degree in Marketing, Communication, Business, or a related field.

• Minimum 5 years of experience in digital marketing, with at least 2 years in a leadership or managerial role.

• Strong knowledge and hands-on experience in SEO (on-page, off-page, and technical).

• Proven experience handling social media platforms (Instagram, TikTok, and LinkedIn) and company websites.

• Proficient in Google Analytics and other digital marketing analytics tools.

• Experienced in creating and analyzing social media and digital marketing reports.

• Strong leadership skills with experience in managing and developing teams.

• Excellent analytical, strategic thinking, and problem-solving skills.

• Good communication skills in English, both written and verbal.

Job Responsibilities

• Develop, plan, and execute comprehensive digital marketing strategies to increase brand awareness, engagement, and conversions.

• Lead and manage the digital marketing team, including performance monitoring, coaching, and development.

• Oversee and optimize SEO strategies (on-page, off-page, and technical SEO) to improve website rankings and organic traffic.

• Manage and grow the company’s social media presence across Instagram, TikTok, and LinkedIn.

• Supervise website performance, content updates, and user experience optimization.

• Analyze digital marketing performance using Google Analytics and other relevant tools.

• Prepare and present regular performance reports for social media, website traffic, and digital campaigns to management.

• Collaborate with internal teams and external partners to ensure consistent brand messaging across all digital channels.

• Monitor digital marketing trends and competitor activities to identify new opportunities and innovations.