Copywriter/Content Creator for Personal Development Niche

I am a leadership and mindset coach working with entrepreneurs who want clarity, stronger decision-making, and aligned growth in both business and life. My work is solution-focused, practical, and grounded in real-life application.

I’m looking for a copywriter to help shape my ideas into thoughtful, engaging content for Instagram and YouTube—content that feels human, grounded, and purposeful, not generic or hype-driven.

Role Responsibilities

• Turn raw ideas into polished, ready-to-publish copy

• Draft scripts, captions, hooks, and storytelling frameworks

• Edit and refine scripts for Instagram and YouTube (short and long form)

• Support launch copy for coaching programs and community offers

• Build repeatable content templates

• Stay ahead of trends in self-development, personal branding, and social media

• Create clear structure for daily content production

Who You Are

• You understand how to write high-retention social media content

• You have experience in personal development, coaching, mindset, psychology, or wellness spaces

• You’re comfortable writing both short-form and long-form copy

• You’re an idea generator—proactive, collaborative, and easy to work with

• You can adapt quickly to my brand tone: practical, warm, and grounded

• Experience working with YouTubers, coaches, creators, or personal brands is a bonus

• You’re obsessed with clarity, precision, and emotional connection

Requirements

• 2+ years of copywriting experience

• Portfolio with relevant samples

• Strong understanding of Instagram and YouTube content trends

• Excellent English

• Ability to pitch ideas regularly

• Comfortable working with clear deadlines
  
  Nice to have (not required):

  Basic photography skills or a good visual eye

  Basic digital design skills (e.g. Canva, simple visuals for social media)

How to Apply

Please send:

1. A short VIDEO introduction (who you are + why this role is a great fit for you).
   Applications without a video will not be considered.

2. Relevant writing samples (Instagram captions, scripts, long-form content, or branding copy)