Social Media Officer

We are urgently seeking a creative and passionate Social Media Officer to join our team. You will be responsible for creating visually appealing our social media, and company branding materials.

Responsibilities: 

1. Social Media Management

- Operate and manage the brand’s social media accounts (Instagram, TikTok, Facebook)

- Schedule and publish daily/weekly content (feeds, stories, reels, lives, etc.).

- Maintain consistent brand tone and visual identity across all platforms.

2. Content Planning & Production

- Create monthly editorial plans and content calendars.

- Collaborate with designers, photographers, videographers, or content creators for content production.

- Develop creative content ideas that align with trends and the target audience.

3. Copywriting & Captioning

- Write engaging captions that reflect the brand’s voice.

- Craft compelling call-to-actions that drive interaction and conversion.

- Adapt writing style to fit the specific platform.

4. Engagement & Community Management

- Respond to comments, DMs, mentions, and engage actively with followers.

- Manage user-generated content (UGC) and maintain a strong online community.

- Monitor and manage the brand’s online reputation.

5. Campaign Support & Activation

- Prepare materials and assist in executing promotional campaigns, product launches, events, or collaborations.

- Coordinate with the marketing team to ensure campaign consistency across all digital channels.

6. Monitoring & Reporting

- Analyze content performance (reach, engagement, growth, conversions).

- Create monthly performance reports with insights and improvement suggestions.

- Stay updated with social media trends and algorithm changes to adjust strategies.

7. Influencer & KOL Coordination (if applicable)

- Assist in identifying, managing, and following up with influencers or KOL collaborations.

- Prepare creative briefs and evaluate collaboration results.