Social Media Specialist

A Social Media Specialist develops, implements, and manages content for social platforms to boost brand awareness and engagement, involving strategy, content creation (text, photo, video), scheduling, community interaction, performance analysis (metrics/trends), and collaborating with marketing teams, requiring skills in writing, analytics, platform knowledge, and staying current with digital trends.

Responsibilities :

• Develop social media strategies, create content calendars, and plan campaigns aligned with business goals.

• Produce engaging content (posts, images, videos, Reels, GIFs), write compelling copy/captions, and direct visual assets.

• Track metrics (reach, engagement, conversions), analyze data, and provide reports to optimize future content.

• Create valuable and consistent content across all social media platforms

• Manage a high volume of social media posts

• Communicate with social media followers

• Develop and manage influencer programs and attend events

• Use analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights

• Prepare social media development reports for each brand or company

• Provide recommendations and suggestions for social media marketing strategies

• Stay up-to-date with social media trends

• Provide direction to the design team on planned visual content