KOL Specialist

Develop and manage an influencer affiliate program focused on driving e-commerce conversions.

Identify and recruit influencers across platforms (Instagram, TikTok, YouTube, Shopee, etc.) who align with our brand and target audience.

Negotiate commission structures and affiliate terms tailored to influencer performance potential.

Provide influencers with affiliate tools (e.g., unique links, discount codes, assets) and support to maximize their sales impact.

Monitor individual influencer performance, optimize conversion rates, and manage ROI on a campaign and partner level.

Coordinate influencer content calendars with internal campaign timelines and product launches.

Ensure influencer content is compliant with brand guidelines and regulatory requirements (e.g., disclosure rules).

Regularly analyze campaign data and generate insights to improve program efficiency and guide future recruitment.

Collaborate with internal teams (e.g., creative, e-commerce, marketing) to ensure consistent messaging and promotions.