Digital Marketing Growth Specialist

Key Responsibilities

• Manage and maintain customer data using CRM tools (e.g., HubSpot, Zoho, Salesforce).

• Plan, execute, and optimize CRM campaigns across email, WhatsApp, and in-app channels to boost engagement and retention.

• Create and manage CRM content, including copylines, campaign stories, and key visuals in collaboration with the design team.

• Analyze customer behavior, segmentation, and conversion metrics to identify growth opportunities.

• Collaborate with content, digital, and sales teams to align CRM initiatives with overall marketing goals.

• Track and report CRM performance (open rate, CTR, churn rate, CLV) for ongoing improvement.

• Support website content development to ensure brand consistency and SEO alignment.

Qualifications

• Bachelor’s degree in any major.

• Minimum 2 years of experience in CRM, retention marketing, or email automation.

• Proficient with CRM and automation tools (e.g., HubSpot, ActiveCampaign, Mailchimp).

• Strong analytical and data-driven mindset with keen attention to detail.

• Excellent cross-team communication and collaboration skills.

• Experience or understanding of SEO, content optimization, and analytics tools (Google Analytics, Search Console) is a strong plus.

• Willing to be assigned in Head Office, Senayan, Central Jakarta.