Marketing and Communications Director
QUALIFICATIONS, EXPERIENCES AND ATTRIBUTES
Minimum Master’s degree in a relevant field such as Communications, Marketing, Public Relations, or a related field
Minimum five years of experience in strategic communications and marketing leadership, preferably in an international school or nonprofit environment
Demonstrated expertise in brand strategy, digital marketing, campaign development, and audience engagement
Proven success in enrollment marketing, lead generation, and community outreach initiatives
Exceptional verbal and written communication skills in English; fluency in Bahasa Indonesia is an advantage
Strong skills in media relations, public speaking, and crisis communication
Demonstrated ability to lead creative teams and manage designers, writers, and external vendors across multiple disciplines (design, media, digital, publications)
Proficiency with content management systems, digital analytics tools, email marketing platforms, and social media management systems
High level of cultural competency, interpersonal sensitivity, and leadership integrity
Strong organizational ability and demonstrated success managing complex projects with multiple stakeholders
Availability to work flexible hours, including evenings and weekends, to support school events and time-sensitive media needs
A clear commitment to child safeguarding, equity, and intercultural understanding
DUTIES AND RESPONSIBILITIES
Strategic Communications
Develop and implement an integrated communications strategy that supports school mission, vision, and strategic priorities
Craft and manage key messaging, speechwriting, and talking points for the Head of School and senior leaders
Advise the Head of School and Leadership Team on internal and external communications strategy, positioning, and messaging
Oversee internal communications, ensuring consistent voice and clarity in all faculty, staff, and parent messaging
Build brand cohesion across divisions and departments through guidelines, tools, and training
Oversee development of the schoolwide communications calendar, messaging framework, and campaign plans
Monitor trends and emerging issues in communications and marketing to inform best practices and innovation
Marketing and Brand Strategy
Lead the development and execution of a robust, data-informed marketing strategy that advances the JIS brand and institutional priorities
Create integrated marketing campaigns to promote the school’s programs, values, and global reputation
Ensure consistency in messaging and visual identity across all platforms and materials
Produce compelling multimedia content that highlights JIS programs, people, and campus life
Analyze marketing performance data to refine messaging, optimize channels, and improve ROI
Monitor market trends, competitor positioning, and digital analytics to continuously improve messaging and targeting
Digital Strategy and Content Management
Oversee the School’s digital presence, including website, social media, email newsletters, video storytelling, and search visibility
Lead a team of writers, designers, and photographers/videographers to create compelling and mission-aligned content
Ensure consistency in branding, tone, and visual identity across all platforms and publications
Monitor and respond to digital engagement, maintaining JIS’s reputation and visibility in local and international contexts
Provide quality control for all public-facing materials, ensuring professional presentation and mission alignment
Publications and Editorial Oversight
Lead content planning and production of school-wide publications, including annual reports, viewbooks, handbooks, and promotional brochures
Oversee editing, formatting, and approval workflows to ensure editorial accuracy, consistency, and compliance with brand standards.
Coordinate photo and video documentation of school life, events, and initiatives
Manage editorial calendars in partnership with divisional leaders
Media Relations and Public Affairs
Serve as liaison to media outlets and community organizations, building strategic partnerships to enhance visibility
Prepare and disseminate press releases, media kits, and feature stories
Monitor media coverage and public sentiment related to JIS, advising on reputation management strategies
Cultivate proactive media outreach opportunities to elevate JIS’s thought leadership and initiatives
Schoolwide Communications
Manage internal communications for faculty, staff, and parents to ensure transparency, alignment, and community connection
Manage and coordinate external divisional communications, in collaboration with principals
Provide tools, templates, and training to school staff to ensure clarity, consistency, and alignment in schoolwide communications
Crisis Communications
Support the implementation of crisis communications in coordination with the Head of School and Risk Management Advisor
Ensure all communications adhere to JIS policies on data privacy, safeguarding, and cultural sensitivity
Develop and regularly update crisis communication protocols and scenario-based messaging templates to ensure rapid and coordinated response
Maintain confidentiality of sensitive materials and information
Enrollment Support
Collaborate with the Admissions Office to generate and nurture prospective family leads through digital marketing, print materials, events, and media outreach
Support the development of tailored communications for different admissions audiences
Ensure Admissions materials align with overall branding and messaging strategies
Community Engagement
Partner with the Advancement Office to ensure communications are strategic and brand-aligned
Develop and implement communications strategies that increase engagement and amplify the JIS brand with alumni, faculty, staff, parents, and institutional partners both locally and internationally
Highlight community contributions and successes through storytelling, campaigns, and events to deepen stakeholder connection and promote ongoing involvement with the school.
Leadership and Collaboration
Supervise the Communications Office team, including professional growth, workflows, and performance management
Collaborate with other offices such as Admissions, Advancement, divisional principals, and parent associations to ensure messaging consistency
Represent the School at internal and external events as needed, strengthening community partnerships and networks
Manage the communications and marketing budget, including vendor selection and procurement processes
Professional Dispositions and Other Duties
Embrace and promote the JIS Learning Dispositions: Resilience, Resourcefulness, Relating, and Reflecting
Perform other related duties as assigned by the Head of School
Profil perusahaan
In its seventh decade, JIS is known the world over as an accomplished school, one that has weathered many storms and emerged as a positive, multicultural, and innovative learning environment. The school's hunger for continuous improvement reflects the optimistic and entrepreneurial nature of its Indonesian host nation. While Indonesia's young democracy is striving to establish itself on the global stage, JIS is a mature school that is hoping to maintain its vitality by asking fundamental questions about its mission and vision. With knowledge expanding exponentially and technological access to that knowledge morphing daily, schools are reassessing their essential structures and roles. Recent brain research has converted some hunches into certainties, while throwing some challenging questions to educators the world over. In short, we are learning about how students learn best. Some forms of learning are almost universally effective, and some need to be tailored to individuals' unique styles. We must therefore convert our schools, perhaps fundamentally, to allow for new and appropriate methodologies of learning.
101-1,000 employees
In its seventh decade, JIS is known the world over as an accomplished school, one that has weathered many storms and emerged as a positive, multicultural, and innovative learning environment.